In 2016 everyone will face more choices than ever before as the pace of innovation increases. From a marketing perspective the already complex world that you have to operate in will just get more complicated. Current resources will become even more stretched and the time available to deliver results will shorten. Sounds like a recipe for disaster or is it? What if there was a way that even your stretched ambitions could be met? Interested?
Success in 2016 will depend upon the assets that you have available and how you choose to deploy them. If you are looking for quick results then you should start by focusing on your most flexible (and probably most important) asset – people. The people you employ both directly and indirectly and the people you partner with. Everyone will tell you that “They don’t have enough time” so let’s focus on saving time. Specifically the time it takes to find an answer.
How long does that take? If you already know the answer it’s very quick. But if you have to work it out it can be very time consuming. You can always just ‘Google’ it and have instant access to the most wonderful database of information. The elephant in the room is that to be in Google’s database someone has had to post it on the internet. Which means that a lot of it is incomplete and of low value. Just ask yourself how much of your IP that gives you a competitive advantage is posted on the net? Not a lot I hope! So where does high value IP reside? The answer is inside internal databases and in people’s heads.
So that leads us back to your ‘people’ assets. You probably know a great deal about what they know in relation to the job they do but much less about what else they know which may have great value to you particularly when dealing with new challenges. So when faced with a challenge you need to reach out to them. But how?
You can always e-mail them a questionnaire and you might strike lucky. But there are other dynamics in play – today’s challenges are complex and rarely does one person know all the answers but they may know a part of it. Constructive dialogue brings the pieces together. There are also different combinations of ‘right’ answers. (Just think about media selection nowadays rarely does just one medium deliver the optimum results.) Every individual will have their own preferences so diversity of input is critical to success.
You employ smart people, partner with other smart companies and work with smart agencies. One of the keys to your success in 2016 is to be able to get all those smart people to collaborate together to help you meet your challenges. Sounds difficult? That’s where Wiki-Solutions comes in.
We have a proven record of helping companies and organisations find better, faster, smarter solutions to their business challenges through collaboration. We have learnt the keys to getting people to collaborate and we have a unique process (our Wiki-Labs) that is quick to set up and easy for people to participate. It also delivers results faster and cheaper than alternative methodologies. We manage the whole process for you freeing you up to concentrate on your job! Everything is transparent so if curiosity gets the better of you can see everything that is going on. And we’ll even write you a full report if you want one.
Can you spare just 40 minutes (any time of day or night!) for us to meet up to share with you what is in our heads that can help you prosper in 2016?
John Williams - Founder