The 10 C’s of Employee Engagement

Published at: 18/07/11 09:00:00

“A CEO was asked how many people work in his company: ‘About half of them,’ he responded.”

Quite clearly, CEOs and managers should be very concerned about a waste of time, effort and resources in their organizations. The reason is simple: If people are not engaged, how can these same leaders attain those business objectives that are critical to improving organizational performance?

In their paper to The Ivey Business Journal Gerard Seijts and Dan Crim identified the 10 C’s of employee engagement which identified what engages employees the most. You can view the whole paper here http://www.hrpld.ca/newsletters/May2007/EEEngagement.pdf but to whet your appetite here’s a very brief summary.

1. Connect

2. Career

Leaders should provide challenging and meaningful work with opportunities for career advancement. Most people want to do new things in their job.

3. Clarity

Employees need to understand what the organization’s goals are, why they are important, and how the goals can best be attained.

Clarity about what the organization stands for, what it wants to achieve, and how people can contribute to the organization’s success is not always evident.

4. Convey

Good leaders establish processes and procedures that help people master important tasks and

facilitate goal achievement. They also work daily to improve the skills of their people and create small wins that help the team, unit, or organization perform at its best.

5. Congratulate

Good leaders establish processes and procedures that help people master important tasks and

facilitate goal achievement, praise and recognition for strong performance is much less common.

6. Contribute

People want to know that their input matters and that they are contributing to the organization’s

success in a meaningful way. Good leaders help people see and feel how they are contributing to the

organization’s success and future.

7. Control

Employees value control over the flow and pace of their jobs and leaders can create opportunities

for employees to exercise this control.

Leaders need to involve employees in decision-making, particularly when they will be directly affected by the decision. Being given opportunities to participate in decision making often

reduces stress; it also creates trust and a culture where people want to take ownership of problems and their solutions.

8. Collaborate

Studies show that, when employees work in teams and have the trust and cooperation of their team

members, they outperform individuals and teams which lack good relationships. Great leaders are team builders; they create an environment that fosters trust and collaboration.

9. Credibility

Leaders should strive to maintain a company’s reputation and demonstrate high ethical standards. People want to be proud of their jobs, their performance, and their organization.

10. Confidence

Good leaders help create confidence in a company by being exemplars of high ethical and performance standards.

Practitioners and academics have argued that competitive advantage can be gained by creating an

engaged workforce.

If you have got to this point then I guess you’re really interested in finding ways to improve employee engagement in your organization. We are as well, which is why we have developed Ideas Lab a really quick and effective way to increase levels of employee engagement. It's a really valuable process that will help you deliver all of the above 10 C's.

You can find out more about us at www.wiki-solutions.com/employee-engagement and if you would like to meet up for a chat over a cup of coffee then let us know. Simply e-mail John@wiki-solutions.com and let us know when you are free.

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